About
Founded by Senedu Yaregal, VitalFrost emerged from a personal struggle to balance nutrition with a hectic lifestyle. As a professional in the finance industry, last-minute meetings and obligations often left Senedu scrambling for quick meal solutions. However, the typical options—handfuls of nuts, slices of toast, or yogurts—weren't aligning with her fitness goals. Constantly relying on takeout left her unable to control or track macronutrients, which left her unable to perform at her best.
After years of skipping meals and feeling the effects on her health and well-being, Senedu recognized the need for convenient, nutrient-rich options that didn't compromise on taste or quality. She envisioned delicious frozen meals that could help individuals achieve their health and fitness goals without sacrificing convenience. Thus, VitalFrost was born.
Initially catering to individuals like Senedu who craved nutritious meals but lacked the time for lengthy grocery store trips, VitalFrost has evolved to focus on apartment living. Recognizing the importance of accessibility, VitalFrost now provides residents with the convenience of delicious, macronutrient-dense frozen meals within a five-minute walk of their homes.
At VitalFrost, we believe that everyone deserves access to wholesome, convenient nutrition, regardless of their schedule. Our commitment to quality ingredients, innovative vending solutions, and customer satisfaction drives us to continually redefine on-the-go nourishment. Join us on our mission to make wellness accessible anytime, anywhere.
Welcome to VitalFrost—where nutrition meets convenience.